Look what happens when Catalyst Studios partners with Target to create and bring to life a strategy that takes a huge leap forward in linking the bullseye to the world of art. The newly launched campaign marries seemingly disparate forms of art — old and new — in unique and unexpected ways to create a new story, a new way for all of us to look at and be inspired by art. After extensive ideation around how to tell this new story of art, Catalyst landed for the two-and-a half-minute debut execution on the blending of traditional graffiti art with the cutting edge world of digital art. The idea was to feature two very different graffiti artists, from very different parts of the world and with vastly different styles, and play them off of each other, eventually melding their art together and bringing this new 3D masterpiece to life digitally. And Art for All was born. In addition to the graffiti art spot, titled “Revolutions”, three additional digitally animated spots were created, built around the super fun, super simple idea of red and white marbles as a branding vehicle for Target. Each of the spots is a unique take on marbles interacting ever-so-playfully with the bullseye. The finished spots are now showing at film festivals across the country and at Victory Park Plaza, a new concept entertainment and art district in Dallas, Texas. Victory Park is unique in that digital artists from around the world compete in a juried selection process to have their art work featured. This art, as well as Target’s Revolutions and Marbles spots, is showcased on eight larger-than-life 15' x 26' HD screens that can be pre-programmed to glide, each independent of the next, back and forth along horizontal tracks, creating a massive choreographed canvas like no other. Up next: Catalyst is in production on a fifth spot and hard at work concepting the next installment in the “Art for All” effort. Here are the 4 spots: The revolutions spot. The marbles 1 spot. The marbles 2 spot. The marbles 3 spot. tags: catalyst studios, minneapolis, minnesota, design, graphic design, interactive, catalyst, art for all, victory park,