BACKGROUND Catalyst Studios partnered with Best Buy to create an online game on Social Network, BlueShirt Nation. How cool is that? How often does any agency get a project that has parameters like, "Make it cool, super addictive, funny, a bit twisted...or whatever else you guys want." WHAT IT IS/HOW IT WORKS Orbit is an online game Catalyst Studios created for Best Buy's internal community site, www.blueshirtnation.com. Best Buy wanted to create a game that would introduce and evangelize their large employee audience on a new service offering named, "Best Buy Mobile." Because more than half of the 140,000 employees are under 24 years old, it was important that this message engaged them repeatedly in a fun, playful and competitive way. Orbit is a platform, arcade-style format with contemporary graphics and humorous sound effects. A leader board allows employees to see high scores, company-wide, and compete with each other. After every game, the player is taunted by a little trash-talk from the game itself, no matter how high the score. While the game is branded with information about "Best Buy Mobile," it doesn't detract from the game play and overall fun. GOAL OF THE GAME To achieve high participation rates, repeat visits/play time, and positive feedback. A direct quote from our client, Jackie Osking, BlueShirtNation.com producer: "The Orbit game has really caught on with our BlueShirt Nation users -they've described it as fun and addictive." One note left on the message board captures the effectiveness of drawing players in and keeping them engaged: "Must go to sleep now." "Working with Catalyst was amazing", said Jackie Osking, BlueShirtNation.com producer. They bring lots of fun and creativity to the table; it's clear they love to make games. Way to go Best Buy for investing in your employees...again...brilliant! Further proof that social networks in general -- have the power to improve the kinds of communications that drive business results. tags: catalyst studios, minneapolis, minnesota, design, graphic design, interactive, catalyst, best buy, social network, blueshirt nation, blue shirt nation, bsn,