Betsy Treinen, Catalyst's prized Director of Strategy/Client Services, will Present 'Risk/Rewards: The Road To Brand Innovation' at Retail Advertising Conference (RAC) Lite South Africa - 2008 South Africa's First Ever Retail Advertising Conference: August 12th in Johannesburg and August 14th in Cape Town. Betsy asks: How willing are you to take risks with your brand in the name of innovation? Or perhaps the question should be, how much can you afford not to? Betsy will speak about the risks -- and the phenomenal rewards -- that come along the road to brand innovation. In addition to Catalyst Studios, other speakers include: Bob Thacker, Senior Vice President of Marketing and Advertising, OfficeMax, Manny Palomo, Group Creative Director, Best Buy, Ruby Anik, Senior Vice President of Brand Marketing, J.C. Penney Company. They'll share some exclusive retail advertising concepts with South African retailers and others involved in the retail/advertising industries. If you're interested in learning more about the conference check out the RAC LITE South Africa site. Or take a look at the full press release on reuters. tags: catalyst studios, minneapolis, minnesota, design, graphic design, interactive, catalyst, rac, rama, rac lite, brand innovation,